How to Craft Enticing Email Subject Lines

Never forget that an email's subject line is the gateway to your recipient's heart - it can determine whether your email gets opened or ignored. So your email's subject line has to stand out (in a good way) since it's obviously the first thing recipients see; which can make or break the success of your email campaign.

Crafting enticing subject lines is a bit of an art form that requires a deep understanding of your audience base and their curiosity. Today, we'll guide you through the art of crafting subject lines that commands attention and persuades recipients to take action.

Key Elements of a Great Subject Line

Subject lines aren't just a string of words but a vital strategic piece of the email marketing puzzle. A great subject line includes several key elements, from curiosity to urgency. Focus on something that your audience can relate to, and a problem that you are somehow addressing. And avoid making it sound like a sales pitch!

Something they can relate to

Obviously your email is a sales pitch, but make it something relevant to their lives. Are you pitching a product for dogs? Then mention dogs and something cute about them. Are you pitching a new SaaS product for washing clothes? Then reference a pain point about clothes. If they can relate to your initial message, then they're more likely to open your email.

Keep it short

Email subjects are like one liners at a bar - you've only got one chance at a great impression, and you don't want to take too long to get to the punch line. Especially with more people using mobile device to read emails, long subject lines won't be displayed in their entirety. So keep it to 8-10 words or less.

Don't be "that guy"

You aren't giving away "A FREE CAR" or "$1 MILLION", so don't be that guy (or gal). Please don't yell in all caps, don't pull bait and switch tactics. Just be genuine and funny (but not offensive). You'll be surprised at how often being genuine can pay off!

In Summary

Effective and practical subject lines aren't a mystery. We must all aim to provide value to our customers in what we sell them - that's how our businesses continue to grow and customers keep coming back. Showcase that value from the subject line and your open rates WILL go up.

Remember: subject lines are not just an email formality; they are the spark that ignites your recipient's curiosity. Crafting enticing subject lines is not just a skill; it's a power that can literally transform your email marketing game and offer tangible results. 

Want to learn more about how to up your email marketing game? Reach out to the folks at Toastmail today!