An email warming tool is a service designed to help improve the deliverability and inbox placement of your email campaigns. ToastMail makes sure your emails reach the right place in people’s email accounts. It does this by gradually increasing the sending volume and making sure your engagement increases, by opening and reading them. This way, we show the computer mail system that your emails are good and trustworthy and ultimately establishes a positive reputation with Internet Service Providers (ISPs) and mailbox providers.

Using an email warming tool helps make sure your emails are delivered correctly and don’t end up in the spam folder. When you start sending a lot of emails from a new email account all at once, email providers might think it’s suspicious or spammy. But if you use ToastMail, your emails are more likely to reach the inbox of the people you want to communicate with, and they will be more likely to see and read your messages. This makes sure your emails are seen and not ignored.

Additional benefits:

• Improved deliverability
• Avoiding spam filters
• Higher open and click-through rates
• Protecting your sender reputation

1. Automated Emails through our AI: ToastMail starts by sending only a few emails each day. Then, over a specific period (a few weeks or months), it starts to send more emails little by little.
2. Engagement Tracking: ToastMail monitors recipient engagement metrics, such as open rates and click-through rates, to ensure positive interactions with your emails.
3. Domain Reputation Monitoring: ToastMail keeps an eye on your sender reputation and constantly monitors how ISPs and mailbox providers perceive your email sending behavior and adjusts the warming process accordingly.
4. Reporting and Analytics: ToastMail provides detailed reports and information about how your email warming campaign is going. It helps you see how well your emails are doing and allows you to make data-driven decisions.

Yes, email warming can benefit various types of email accounts, especially for those used for marketing campaigns, transactional emails, and general communication. It is highly recommended you use this tool for any of those activities to avoid landing your domain in spam or being blacklisted.

The duration of the email warming process can vary depending on factors such as the initial sender reputation, the desired sending volume, and the engagement of your email recipients. Typically, warming campaigns can last anywhere from a few weeks to a few months.

The longer you continue, the better your inbox reputation becomes over time. We suggest keeping your inbox connected to ToastMail for as long as you are actively using your email.

When done correctly, email warming is a safe and effective practice. However, if not properly implemented, it can lead to negative consequences. Some risks to consider include:

Overwarming: Sending too many emails too quickly can raise red flags and harm your sender reputation. Gradual volume increases are critical to avoiding this.

Poor email quality: Even with proper warming, if your email content is spammy or irrelevant, it may still be flagged as unwanted or low-quality by recipients or spam filters.

Compliance with anti-spam regulations: It's essential to ensure your email campaigns comply with anti-spam regulations, such as including opt-out options and honoring unsubscribe requests.

ToastMail provides you with reporting and analytics that allow you to track key metrics such as, deliverability rates, open rates, click-through rates, and bounce rates. Monitoring these metrics help you assess the success of your email warming campaigns and the data provided assists you in making any necessary adjustments.

Yes, you can still send promotional emails during the warming process. However, it’s essential to strike a balance and not overwhelm your recipients with a sudden increase in email volume.